Tran Nguyen
Senior Product Design Lead

Way to prevent cheating with Anti Fraud System

Problem

In recent times, Shopee has brought convenience to buyers and a source of income for sellers. However, e-commerce fraud has grown and increased constantly and caused a lot of loss for both Shopee buyers and sellers. While an increase in e-commerce fraud is nothing new, bad actors are launching more sophisticated fraud attacks. It’s more important than ever to take proactive steps to detect and prevent e-commerce fraud. Investing in fraud prevention solutions can make a big difference in customer safety and financial results.

My Role

I am working as a Product Designer directly with Operation Tribe.

My main tasks:

  • Design user flows and wireframes

  • Design UI.

  • Collaborate with Researchers to conduct user research.

Stakeholder Interviews

During the early phase of the project, we conducted stakeholder interviews to collect information and requirement. Together with the PO, we prepared a meeting focusing on our target audiences, motivations, and daily routines.

Solution

We built a fraud prevention tool to help the Anti Fraud team optimize their work performance instead of using Excel.

Who will use this tool

User: Anti-Fraud team.

Gender: Male and Female

Age: 24+

Position: Intern, executive, leader

User Flow

We built User Flows to show the path a user will take in the Fraud tool to complete tasks.

Fraud flow overview

Manual flow

Auto flow

Wireframing

The next step is drawing wireframes. We want to ensure that we clearly understand stakeholders' requirements, and we will use wireframes to align with them.

Then, we prepare UI for the development team after getting feedback from stakeholders:

Achievement

Currently, we are continuing to maintain and update new features to meet the needs of stakeholders and new forms of anti-cheat if available from fraudulent users. And, of course, we have achieved these results after more than 1 year of releasing the Fraud Tool.

41%
Daily Gross Fraud PRM
7400$
Recovery Cost Save Daily
1700$
Maintain Fraud Loss Daily